Acting for the future
At France Diffusion, we work for the future with concrete actions
Preserving the environment and fighting climate change is a responsibility that belongs to everyone—including us.
We have decided to initiate changes in our daily operations to better monitor and reduce our environmental footprint.
We have decided to initiate changes in our daily operations to better monitor and reduce our environmental footprint.
Towards responsible purchasing
In 2025, we officially joined the Coq Vert (Green Rooster) community, an eco-committed network launched by Bpifrance (the French public investment bank) in partnership with the ADEME (Environment and Energy Management Agency) and the Ministry of Ecological Transition.
France Diffusion is proud to join this network of companies committed to the environmental transition. This collaboration allows us to share best practices and knowledge with other local players.
As part of this journey, we attended the Ecological and Energy Transition Open in Saint-Brieuc on June 5, 2025. Together, we go further!
France Diffusion is proud to join this network of companies committed to the environmental transition. This collaboration allows us to share best practices and knowledge with other local players.
As part of this journey, we attended the Ecological and Energy Transition Open in Saint-Brieuc on June 5, 2025. Together, we go further!
Our energy efficiency
Our headquarters, built in 2019, meets modern energy standards. Everything is designed to minimize consumption: motion-sensor LEDs, low-energy signs, heat pumps, and pre-set thermostats.
In 2024, we equipped our 3,500m² logistics warehouse with photovoltaic panels.
In 2024, we equipped our 3,500m² logistics warehouse with photovoltaic panels.
Our 2024 indicators
We upcycled
0 m²
of scrap pieces
We have installed
0 m²
of photovoltaic panels
We have reduced our CO2 emissions by
0 kg
We prevented
0 kg
of organic waste to be incinerating thanks to our composter
Embracing the circular economy
We are taking our first steps into the circular economy by collecting used products from our customers to manage their end-of-life. Materials are upcycled whenever possible, or recycled as a final option.
We also reuse packaging that are still in good shape to give it a second life. To ensure our customers are well-informed, we have launched an 'End-of-Life Guide' for both France Barnums and France Serres.
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Repair over replacement !
Upcycled fanny pack crafted from greenhouse cover offcuts
Eco-friendly tote bag made from folding tent's cover offcuts
Repair workshop for gazebo tents
National Repair Day
Our vision? Repair, reuse, then recycle. We aim to offer repair solutions for all our products to ensure nothing is single-use.
Our R&D teams have optimized product longevity by integrating repairability right from the design phase. Durability is at the core of our commitment.
What about our partners ?
Logistics
We select our logistics partners based on many criteria, including strict environmental and performance requirements, with a strong focus on sustainable transport solutions.
DB Schenker, with whom we share our logistics warehouse, is committed to low-carbon road transport, notably through the electrification of its fleet since 2024, continuous operational optimization, and optimized truck loading rates.
Our partner GLS is equally determined to reduce its environmental footprint by combining carbon-reduction initiatives, responsible logistics practices, and emissions offsetting programs.
We also require 100% fill rates for trucks and containers, prioritize sea freight for long-distance shipping.
DB Schenker, with whom we share our logistics warehouse, is committed to low-carbon road transport, notably through the electrification of its fleet since 2024, continuous operational optimization, and optimized truck loading rates.
Our partner GLS is equally determined to reduce its environmental footprint by combining carbon-reduction initiatives, responsible logistics practices, and emissions offsetting programs.
We also require 100% fill rates for trucks and containers, prioritize sea freight for long-distance shipping.
Keewe, for greener payments
France Diffusion has recently partnered with Keewe, a French fintech company that tracks the carbon footprint of international payments.
Keewe also donates 15% of its revenue to projects focused on carbon neutrality and the ecological transition.
Keewe also donates 15% of its revenue to projects focused on carbon neutrality and the ecological transition.