Our story
Born from a simple idea and a strong ambition
Built on a long-time expertise and a clear vision, France Diffusion has evolved over the years to become a key player in the outdoor equipment market.
Our growth is driven by innovation, technical mastery, and a will to deliver the best.
Our growth is driven by innovation, technical mastery, and a will to deliver the best.
France Diffusion
The French leader of online business from the heart of Brittany.
France Diffusion is a Brittany-based online business company that takes pride in its regional roots, blending expert advice with high-quality products and efficient service.
For over 15 years, our energetic and dedicated team has led the way in specialized folding tent solutions with France-barnums.com® later expanding the family with France-tonnelles.com®, France-serres.com®, Brasero.com® and France-braseros.com®.
The group’s mission is to combine expertise, responsible sourcing, quality, and competitiveness. We manage the entire product lifecycle: from initial design and marketing to nationwide delivery, including recycling and reuse initiatives.
Co-managed by Pierre Desnos and Annabelle Peniguel, the company has seen explosive growth, with turnover increasing fivefold since 2018.
With 40 employees and 15,000 m² of facilities, all based in Brittany, our success radiates through our entire local network of partners and suppliers. Our multidisciplinary team covers everything from sales and logistics to IT.
For over 15 years, our energetic and dedicated team has led the way in specialized folding tent solutions with France-barnums.com® later expanding the family with France-tonnelles.com®, France-serres.com®, Brasero.com® and France-braseros.com®.
The group’s mission is to combine expertise, responsible sourcing, quality, and competitiveness. We manage the entire product lifecycle: from initial design and marketing to nationwide delivery, including recycling and reuse initiatives.
Co-managed by Pierre Desnos and Annabelle Peniguel, the company has seen explosive growth, with turnover increasing fivefold since 2018.
With 40 employees and 15,000 m² of facilities, all based in Brittany, our success radiates through our entire local network of partners and suppliers. Our multidisciplinary team covers everything from sales and logistics to IT.
Our Logo, Our Identity
In 2025, France Diffusion unveiled a new visual identity and a redesigned logo. Our goal ? To project a more modern image that truly reflects the "group spirit" uniting our brands.
The story behind the logo
Designed using the company’s initials, the term “France”—a common thread across most of our brands—naturally takes center stage. “Diffusion” represents the diversity of our portfolio: offering accessible products tailored to our customers' varied needs and reflecting our core values.
Design
Our logo is built for movement. Its fluid curves and varying lines represent our energy, while the interlocking letters show just how adaptable we are.
The colors represent our brand family coming together as one. From blue and red to green and beyond, the gradients symbolize our evolution and our future growth. We’ve even tucked a tribute to our roots at the base of the logo, where the blue and red shades honor our very first brand, France Barnums.
A Unified group
When design (the group's spirit) meets color (the brands), the France Diffusion Group comes to life. It’s the perfect reflection of our identity: a forward-thinking group powered by innovation.
Registered Trademark – INPI No. 25 51224074 (Filed Feb 24, 2025)
Local roots, National reach
Holding the "Service France Garanti" certification proves that our heart is in our region. We sell all over France, but we grow our team locally. What sets us apart? Making sure our customers are happy from the moment they buy our produit to the moment they use it.
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Annabelle Peniguel
France Diffusion CEO
2009
The Birth of France Diffusion
Minihy-Tréguier (22)
Creation of the brand
France Barnums
2013
Launching the brand
France Serres
2014
Launching the brand
France Tonnelles
2019
New headquarters
Ploumagoar (22)
2021
New warehouse
Ploumagoar (22)
2023
Launching the brand
France Braseros
Building of a second warehouse
Ploumagoar (22)
2024
Building of a logistics platform
Trégueux (22)
2025
Launching the website
Brasero.com
Building of our showroom
dedicated to welcome our clients, Ploumagoar (22)
Best Growth Oscar
for companies located in Côtes-d'Armor, Brittany
2026
Launching the website
France Diffusion
Extension of office buildings
Ploumagoar (22)
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Our logistics platform located in Tégueux (22)
Products for everyone
Everyone needs a folding tent, a greenhouse, or a fire pit! One of France Diffusion’s key strengths is its diverse clientele, including businesses, associations, local authorities, and private individuals.
Customer care you can count on
If there’s one thing we’re famous for, it’s our customer service.
"We’re known for being incredibly reactive", says our director. "But it’s our expert advice and dedicated after-sales support that truly make the difference."
Annabelle Peniguel
France Diffusion CEO